I decided
to read a book called Sounds like Branding
– Using the power of music to turn
customers into fans written by Jakob Lusensky. Music has become more and
more important in peoples everyday lives, people love music, but not everyone
loves advertising.
As the author himself says Sounds like Branding is an “'ear-opening' journey through the
history of music and marketing, from the humble jingle and the advent of Muzak
to Michael Jackson's groundbreaking association with Pepsi in the 1980s and the
music branding embraced today by global brands such as Nike, Starbucks, Levi's
and Coca-Cola. What marketers need to know today is not what music to run in
the background to an ad, but how a brand 'sounds'”.
I still haven’t had time to start reading the book,
but it sounds very interesting! Next week you will get to read more about what
the book is all about and my own thoughts and ideas I have come up with while
reading the book.
/Jessica
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