Marketing Communications, A European Perspective by Patrick De Pelsmacker et al. (2007) is a great basic book in marketing communication. This book's main themes are integrated communications, branding, target groups, objectives, budgets, advertising, media planning, advertising research, public relations, sponsorship, sales promotions, direct marketing, personal selling, e-communictions, B2B-communications and international communications.
I believe that this book will provide a good base regarding communications and several areas within marketing.
Our project is a future radio for Digita Oy. This book will give basic knowledge about creating marketing communication strategies for Digita Oy B2B relations and also for Digita's clients' customers.
/ Maria
Ei kommentteja:
Lähetä kommentti